.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in venture capital yearly, have actually brought up almost $360 thousand thus far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag is due to market saturation, elevated regulatory tensions, as well as economic uncertainties.ADWEEK spoke with five VCs who remain to acquire adtech business, in spite of these challenges, regarding what they are actually seeking and also what they stay clear of. Maybe unsurprisingly, these investors are targeting chances in privacy-focused innovations and also industry-specific areas including linked TV.